Ida Siegal is a breaking news and general assignment reporter for NBC 4 New York. She can be seen on weekday newscasts, starting at 4 pm and Sunday evenings, starting at 6 pm.
Siegal joined the NBC New York team in 2003 and has spent the majority of her career telling stories in the Tri-State area. She has braved hurricanes and blizzards, covered heart breaking fires and accidents, and smiles through countless feature stories shining a light on the best of the human spirit.
In 2012 she was part of the Emmy award winning team covering Superstorm Sandy. She has also covered the shooting at Sandy Hook Elementary School, the fatal Metro North Crash in Riverdale and the 2016 presidential election.
Siegal is also a children’s book author. In 2015 she published her first chapter book series with Scholastic, “Emma Is On The Air.” It is the story of an intrepid reporter, who at 8 years old is solving mysteries at school and broadcasting her news reports to all her friends. Siegal was inspired to write the series by all the curious children she meets in the community who want to know what it’s like to be a reporter.
Before working at NBC New York, Siegal was a reporter and anchor at News 12 The Bronx. She graduated Magna Cum Laude from the Newhouse School of Public Communications at Syracuse University with a double major in Broadcast Journalism and Public Policy. While attending Syracuse University, Siegal lived in Hong Kong where she interned at NBC Asia.
A life-long New Yorker who grew up in the West Village, Siegal is now a proud Bronxite where she and her husband are raising two children and a cat.
The Latest
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NYC teen lost 4 family members in a 2023 killing. Now, she's been chosen as prom queen
It was only two years ago that tragedy struck Ruthann Watson’s family. Now, she’s won prom queen after the NYPD helped get her to the dance.
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NYC high school student detained by ICE after scheduled court appearance
A 20-year-old from Venezuela became the first reported New York City public school student to be detained by Immigration and Customs Enforcement (ICE) agents since the start of President Donald Trump’s second term, getting taken into custody following a routine court hearing.
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‘I cry myself to sleep': Relentless bullying leaves NJ boy scared to go to school
Deemitri Figueroa used to love school. Now, he dreads it. The 12-year-old from New Jersey said he been relentlessly bullied by a particular group of kids so much, he’s scared to go to school every day. “I cry myself to sleep, I don’t feel safe at all going to school,” Deemitri said. He and the boys he said have...
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Near-deadly chihuahua mauling on Upper West Side sparks calls for law changes
A small dog is recovering back at home with her owners after a vicious attack by a much larger canine on an Upper West Side street, and the near-deadly mauling is prompting calls for more to be done to protect pets in similar incidents.
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Teen suspect charged in deadly stabbing of man near Barclays Center in Brooklyn
A teenage suspect was arrested and charged with murder in the deadly stabbing of a man near Barclays Center in Brooklyn, according to police.
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‘Blood everywhere': 911 call reveals moments after neighbor shoots husband and wife at NJ home
A frantic phone call to 911 revealed the tense moments after a woman and her husband had been shot in their New Jersey home by a neighbor they had been feuding with for years.
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Westchester County park closed due to bird flu concerns after 12 geese found dead
A park in Westchester County was shut down after 12 dead Canada geese were found in the pond, with officials worried it could have been a result of bird flu.
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Man arrested for impersonating priest to steal hundreds from Queens church: Police
A man was arrested after police said he impersonated a priest to gain access to a Queens church, then stole hundreds of dollars from an unlocked bedroom.
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Mother clings to life after sledgehammer beating, latest in spate of NYC bodega attacks
The recent spate of bodega attacks across New York City continue over the weekend, as a mother was left clinging to life after a brutal beating by a suspect wielding a sledgehammer, according to police.
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8 people hurt, thrown to ground after deck collapse in Newark during family party
Splintered slabs of red wood were left in a pile on Kearny Street in Newark, the remnants of a porch that police said collapsed Sunday evening. Eight people were thrown to the ground as they were celebrating Dominican Mother’s Day, according to neighbors.
